What is off-page SEO?
Off-page SEO is the process of optimizing a website or web page for search engines through external measures, outside of the site itself. This typically involves link building, social media engagement, and creating a positive online presence for a website.
Off-page SEO can be very effective in improving a website's search engine ranking positions (SERPs), as well as increasing organic traffic levels and improving click-through rates (CTRs). However, it should be noted that off-page SEO is not a stand-alone tactic and should be used in conjunction with on-page and technical SEO for best results.