What is technical SEO?

Technical SEO is the process of optimizing how a website is structured and is often communicated by a health score with a range of 1-100.

Technical SEO includes techniques such as removing duplicate headings, eliminating redirection loops, dealing with duplicate content, internal linking, etc.
It is often the items of a website that are largely unseen as it's not so much about content but about how the site is laid out and communicates that content to Google.
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