How do I remove the background from a product photo?

Recent iPhones can lift a subject off its background in the Photos app. For best results, shoot on a plain background in good light, then send us the original too.

Product photos on a clean white or transparent background look tidy in a store or catalog. Many phones and photo apps can now cut the subject out for you. The cleaner the original photo, the cleaner the cutout.

What you need

An iPhone XS, iPhone XR or newer on iOS 16 or later, or a photo app with a background removal tool.
A few minutes per photo.

Steps on an iPhone

Official guide: https://support.apple.com/en-us/102460

Open the product photo in the Photos app.
Touch and hold the product until a glowing outline appears around it.
Let go, then choose Copy or Share.
Paste the cutout into a note or message, or share it to email or AirDrop.
Send us the cutout and the original photo.

Get a better cutout

Shoot on a plain background that contrasts with the product, such as a white sheet or poster board.
Use soft, even light to avoid hard shadows.
Keep the whole product in the frame with a little space around it.
Photograph every product from the same angle and distance so a store page looks consistent.

We can do this for you. Open a request in your client portal and attach your product photos. Our team can remove backgrounds and match them across your catalog.

Common problems

If the outline cuts off part of the product, retake the photo on a plainer background with more contrast.
If edges look jagged, send us the original and we can clean the cutout.
If a white product disappears on a white background, use a gray or colored background instead.

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