What are Local Services Ads?
Local Services Ads are Google ads for local service businesses that appear at the top of search and charge per lead, not per click.
Local Services Ads show at the very top of some Google searches, such as plumbers or house cleaners near you. Instead of paying per click, you pay for leads related to your business, like calls and messages. Businesses that pass Google's screening can show a Google Verified badge. Availability depends on your industry and location.
Why it matters for your business: For eligible trades, these ads can put you above every other result, and paying per lead makes costs more predictable.
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