What is Google Ads?
Google Ads is Google's paid advertising platform for showing ads on Google Search, Maps, YouTube and partner websites.
Google Ads, once called Google AdWords, is the tool businesses use to pay for ads across Google. Your ads can show on Google Search results, Google Maps, YouTube, Gmail and millions of partner websites. You choose a budget, who to reach and what words or topics trigger your ads. Most campaigns charge when someone clicks, though some charge per thousand views or per conversion.
Why it matters for your business: Google Ads can put your business at the top of search results for the services you offer, today, while your unpaid search rankings grow over time.
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