What does 410 mean?

410 Gone means the page used to exist but has been removed permanently, and there is no new address for it. It is a more deliberate version of a 404. A website owner might use 410 for discontinued products, expired offers or content removed for legal reasons. Search engines eventually drop both 404 and 410 pages from their results. Use a redirect instead when there is a good replacement page.

Why it matters for your business: Deciding between a 410 and a redirect matters. If a similar page exists, a 301 redirect keeps the visitor and the search value; a 410 ends the trail.

What to do if you see it

• As a visitor, go to the home page or use search to look for related content.
• If you removed a page from your own site and a similar one exists, ask us to redirect it rather than leave a 410.

Related articles

• What does 404 mean?
• What does 301 mean?
• What does 4xx mean?
• Why do old links to my site show "page not found"?