What is a Google Partner?
A Google Partner is an agency that meets Google's requirements for Google Ads spend, performance and certifications.
Google Partners is a program for agencies and professionals who manage Google Ads for clients. To earn the Partner badge, a company must meet Google's rules for performance, ad spend across the accounts it manages and staff certifications. Google sets and changes these rules. A Premier Partner badge goes to a small top share of companies in each country.
Why it matters for your business: The badge shows an agency has a track record with Google Ads, but it is not a guarantee of results, so still ask about their work in your industry.
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