What is a navigational query?
A navigational query is a search for a specific business or website, like typing a company name to find its site.
A navigational query is when someone already knows where they want to go and uses a search engine to get there. Typing your business name, or your name plus "hours" or "login," are navigational searches. Search engines usually show the official website and the business profile first. These searches often grow as more people hear about you.
Why it matters for your business: When people search your name, they should land on your website and correct business details. Rising branded searches are also a good sign that your reputation is growing.
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