What is an Instagram professional account?

Instagram offers two kinds of professional accounts: business and creator. Switching from a personal account is free and done in your settings. A professional account shows insights about your posts and followers, lets you add contact buttons and a category to your profile, and allows you to run ads. You can connect it to your Facebook Page and business portfolio to manage both together.

Why it matters for your business: A professional account gives you the numbers to see what content works and makes it simpler for customers to call or message you.

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