What is guest blogging?
Guest blogging is writing an article for another website, usually with a credit and a link back to your site.
Guest blogging means publishing your writing on someone else's blog or site. Done well, it shares your expertise with a new audience, such as a home builder writing for a local real estate blog. Done badly, it becomes mass-produced articles placed only for links, which Google treats as a link scheme. Links in guest posts should usually be labeled nofollow.
Why it matters for your business: A thoughtful guest post on a respected, related site can bring visitors and build your reputation. Treat it as marketing, not as a link-buying shortcut.
Related articles
More in Glossary
Still need help?
Ask our team