What is link building?
Link building is the work of earning links from other websites to yours, to help search engines trust your site and send you visitors.
Link building means getting other websites to link to yours. Good ways include being listed in respected local and industry directories, joining local organizations, sponsoring community events, getting mentioned in local news, writing useful guides others want to cite, and partnering with related businesses. Buying links or trading them in bulk breaks Google's rules and can backfire.
Why it matters for your business: Links are hard to fake well and slow to earn, which is exactly why they carry weight. Steady, honest link building pays off over time.
Related articles
More in Glossary
Still need help?
Ask our team