What is inbound marketing?
Inbound marketing attracts customers with useful content and search visibility, so they come to you instead of you interrupting them.
Inbound marketing means earning attention instead of buying it. You publish helpful content, such as blog posts, guides, videos and answers to common questions, that shows up when people search. Visitors who find it useful may sign up, ask a question or buy. It contrasts with outbound marketing like cold calls, mailers and many types of ads.
Why it matters for your business: Inbound content keeps bringing visitors for months or years after you make it, which lowers your cost to win each customer over time.
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