What is digital marketing?
Digital marketing is any marketing done online, including search, ads, social media, email and your website.
Digital marketing covers every way you promote your business through screens. That includes your website, search engine optimization, paid search and social ads, email, text messages, social media posts, online reviews and business listings like Google Business Profile. Unlike print or radio, most digital marketing can be measured, so you can see which efforts bring calls and sales.
Why it matters for your business: Most customers look you up online before they call or visit, so your digital presence shapes their first impression.
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