What is LinkedIn advertising?
LinkedIn advertising lets you pay to show ads to LinkedIn members chosen by job title, industry, company and more.
LinkedIn ads appear in the LinkedIn feed, in messages and on the side of pages. You build them in LinkedIn Campaign Manager. LinkedIn's main strength is work-based targeting: you can reach people by job title, seniority, company size, industry or specific companies. Formats include image ads, video ads, document ads and lead gen forms that fill in with the member's profile details.
Why it matters for your business: If you sell to other businesses, LinkedIn can reach decision makers directly, though its clicks usually cost more than other social platforms.
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