What is Facebook advertising?
Facebook advertising means paying Meta to show your ads to chosen audiences on Facebook and its other apps.
Facebook advertising lets you pay to show ads in people's Facebook feeds, stories, videos and Marketplace. The same campaigns can also run on Instagram, Messenger and partner apps. You target people by location, age, interests and behavior, or by lists you upload. Ads can be images, videos, carousels of several pictures or forms that collect leads inside the app.
Why it matters for your business: Facebook ads can reach local people who are not searching yet, which makes them good for promotions, events and building awareness.
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