What is NAP?
NAP stands for name, address and phone number, the core business details that should match everywhere your business is listed.
NAP is short for name, address and phone number. Some people add a W for website. These details appear on your website, your Google Business Profile, social pages and directory listings. They should be written the same way everywhere, including suite numbers and the format of the phone number. Even small differences, like an old phone number, can cause confusion.
Why it matters for your business: Matching NAP details help customers reach you and help search engines link all your listings to one business.
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