What is UI?
UI, or user interface, is the visible part of a website or app that people interact with: buttons, menus, forms, text and layout.
UI stands for user interface. It is the set of screens and controls people see and touch, such as buttons, menus, form fields, icons and type. UI design focuses on making those elements clear, consistent and attractive. UI is part of the larger user experience: a beautiful interface can still give a poor experience if the steps behind it are confusing.
Why it matters for your business: A clear interface helps visitors know what they can tap and what will happen next.
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