What is UX?
UX, or user experience, is how smooth and pleasant it is for people to use your website, app or service from start to finish.
UX stands for user experience. It covers everything a person goes through when dealing with your business online, from finding the site to reading it, filling out a form and getting a confirmation. UX design focuses on making those steps clear, quick and frustration-free. It involves research, page structure, wording and testing, not only how things look.
Why it matters for your business: A smooth experience turns more visitors into customers, while confusing steps quietly send them to competitors.
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