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Can I use AI to write my website content?

Yes, Google allows AI-assisted content when it is accurate and helpful. Fact-check everything, add your own experience, and never mass-produce pages only to rank.

Yes, with care. Google's guidance says using AI to help create content is fine when the result meets its normal quality and spam rules. The problem is not the tool. It is publishing pages that are inaccurate, generic, or made in bulk only to rank.

What Google says

  • AI help is allowed when the content is helpful and original.
  • Mass-producing pages is not. Google says using generative AI to create many pages without adding value for users may break its policy on scaled content abuse.
  • Fact-check everything. Google notes AI tools can produce confident but wrong statements, and says to review AI content for accuracy before publishing, including titles, descriptions, structured data and image alt text.
  • Consider telling readers how content was made when that would be useful to them.

How to use AI well

  1. Use it for a first draft, an outline or a list of customer questions.
  2. Replace generic lines with your real details: your process, your area, your policies, your guarantees, photos of your own work.
  3. Check every fact, number and claim. Remove anything you cannot stand behind.
  4. Read it out loud. If it does not sound like you, rewrite it.
  5. Make sure it does not repeat what is already on another of your pages.

Watch out for

  • Wrong facts about licenses, laws, safety or health. These can cause real harm and legal trouble.
  • Copying. Some AI output closely resembles existing text. Do not publish anything you suspect was copied.
  • Look-alike pages for every town or service with only a few words changed.

Common problems

  • If AI-written pages are not showing up in search, they may be too generic. Add first-hand detail that only your business could write.
  • If you want help editing AI drafts, open a request in your client portal and send the draft. Our team will review it before it goes live.

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Can I use AI to write my website content? | Website Wannabe Support