SEO & analytics

Ask what they will change and why, what results they expect and over what time, how they report progress, and whether they follow Google's guidelines. Walk away from guarantees.

Partly. A Google Business Profile and listings can get you found locally, but a website gives you much more to rank with and full control.

Put the answer first, use clear headings, short paragraphs and lists, and make links and buttons say exactly where they go.

AI answers in Google and tools like ChatGPT draw on sites they can crawl and listings like your Business Profile. Google says normal SEO is enough.

Duplicate content is the same or nearly the same text at more than one web address. Google does not penalize ordinary duplicates, but copied or mass-produced pages can hurt you.

No. SEO earns unpaid spots in regular results over time. SEM usually means paid search ads, which appear as labeled ads and stop when you stop paying.

Use short, readable addresses with real words separated by hyphens, all lowercase, like /services/roof-repair. Once a page is live, avoid changing its address without a redirect.

Structured data is hidden code that labels facts on a page, like your hours or address, for search engines. It can enable richer results but never guarantees them.

A landing page is built for one goal, usually for visitors from an ad, email or QR code. It focuses on one offer and one action.

A backlink is a link from another website to yours. Links from real, relevant sites help people and search engines find and trust you. Earn them; never buy them.

Common causes are Google updates, technical problems, site changes, seasonal demand, competitors, or a reporting glitch. Check Search Console before changing anything.

SEO (search engine optimization) is the work of helping search engines understand your website and helping people find it in regular, unpaid search results.

A keyword is the phrase people type into a search box. Pick the phrases your customers use for your services and area, one main topic per page.

Google's targets: main content visible within 2.5 seconds, taps answered within 200 milliseconds, and no jumping layout. Speed helps visitors and counts in page experience.

Yes, Google allows AI-assisted content when it is accurate and helpful. Fact-check everything, add your own experience, and never mass-produce pages only to rank.

There is no magic schedule, and Google does not reward posting more for its own sake. Publish genuinely useful posts at a pace you can keep.

Keep your important pages and their content, redirect every old web address that changes to its new one, and check Search Console after launch. Missing redirects cause most post-redesign drops.

A call to action tells a visitor what to do next, such as Call now or Book online. Give every page one clear, specific main action.

Avoid anything meant to trick search engines: bought links, keyword stuffing, hidden text, fake reviews, copied or mass-produced pages. Google's spam policies penalize them.

A citation is a listing of your business name, address and phone (NAP) on another site. Keeping those details identical everywhere helps customers and search engines trust them.

A good service page focuses on one service, explains it in your customers' words, answers their usual questions, shows proof and makes the next step obvious.

Write a short, unique title that says what the page is about and who you are, and a one or two sentence description that tells searchers why to click.

Google says more reviews and positive ratings can help your local ranking, and responding to reviews helps you stand out. Reviews also help customers decide.

A nofollow link carries a tag telling search engines not to treat it as an endorsement. Use sponsored for paid links, ugc for user posts, nofollow otherwise.

SEO usually shows movement over months, not days. Some changes appear within weeks, while competitive searches can take much longer, and no one can promise a date.

Create and verify a Google Business Profile, fill in every detail accurately, and keep it active with photos, hours and reviews. Google ranks Maps results by relevance, distance and prominence.

Use your main phrase naturally in the page title, the main heading, the opening paragraph and image descriptions. Write for people first; repeating a phrase does not help.

Say in a few seconds what you do, where and how to reach you, then point visitors to your main services and proof you are trusted.