What are the Search Quality Rater Guidelines?
The Search Quality Rater Guidelines are a public handbook Google gives to people it hires to judge the quality of search results.
Google hires people around the world, called quality raters, to look at search results and rate how helpful and trustworthy the pages are. The Search Quality Rater Guidelines is the long handbook that tells them how to judge pages. Raters do not change rankings for any single site. Their ratings help Google test whether its systems are working. The guidelines are where ideas like E-E-A-T come from.
Why it matters for your business: The guidelines show what Google means by a high-quality page. They are a useful checklist for trust signals like clear contact details, real reviews and expert content.
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