What is a banner ad?
A banner ad is an image ad shown in a box on a website, often across the top of the page or in a sidebar.
A banner ad is a rectangle-shaped image ad placed on a web page. The name comes from the wide strip ads that ran across the top of early websites, though banners now come in many sizes. A banner usually shows your logo, a short message and a button. When someone clicks it, they go to a page on your website.
Why it matters for your business: Banner ads build awareness and help people recognize your name, which can make them more likely to choose you later.
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