What are display ads?
Display ads are visual ads, such as images or short videos, that appear on websites, apps and video sites.
Display ads use pictures, logos and short text to promote a business on websites and apps. They show up in boxes around a page's content rather than in search results. You can target them by topic, by audience interest or to people who already visited your site. They usually cost less per view than search ads but get fewer clicks.
Why it matters for your business: Display ads keep your business in view while people browse, which helps with awareness and with bringing back past visitors.
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