What are standard display ad sizes?
Display ads come in a set of common pixel sizes, such as 300 x 250 and 728 x 90, that most websites and ad networks accept.
Display ads are image ads that run on websites and apps. Most ad networks accept a shared set of sizes, measured in pixels as width x height. Many sizes also have a nickname.
| Size (pixels) | Common name | Where it usually shows |
|---|---|---|
| 300 x 250 | Medium rectangle | Inside or beside articles |
| 336 x 280 | Large rectangle | Inside or beside articles |
| 728 x 90 | Leaderboard | Top of a page |
| 970 x 90 | Large leaderboard | Top of a wide page |
| 468 x 60 | Banner | Top or middle of a page |
| 300 x 600 | Half page | Sidebar |
| 160 x 600 | Wide skyscraper | Sidebar |
| 120 x 600 | Skyscraper | Narrow sidebar |
| 250 x 250 | Square | Sidebar or feed |
| 200 x 200 | Small square | Sidebar or feed |
Why it matters for your business: Making your ad in the common sizes lets it show in more places. Responsive display ads can also resize your images and text to fit open spots for you.
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