What is a link profile?
A link profile is the full set of links pointing to your website: how many there are, where they come from and what they say.
Your link profile is the overall picture of your backlinks. It includes how many sites link to you, how trusted and relevant those sites are, the anchor text they use, and how fast new links appear. A healthy profile looks natural: links from a mix of real, related sites built up over time. A profile full of spammy or paid links can be a risk.
Why it matters for your business: Reviewing your link profile shows what is helping you and spots any harmful links left over from past SEO work.
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