What is a backlink?
A backlink is a link from another website to yours. Search engines treat good backlinks as a sign that your site is trusted. They are also called inbound links.
A backlink, also called an inbound or incoming link, is a link on someone else's website that points to a page on yours. Search engines use backlinks to discover pages and as a signal of trust and popularity. Quality matters more than quantity. One link from a respected local newspaper or industry group is worth more than many links from unrelated or spammy sites.
Why it matters for your business: Backlinks from relevant, trusted sites remain one of the strongest ways to grow your search visibility. They also send real visitors to you.
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