What is a sitelink?
A sitelink is an extra link shown under a search result or search ad that sends people to a specific page on your site.
A sitelink is an extra link that appears under a main search result or search ad. Each one points to a different page on your website, such as Contact, Pricing or Services. In Google Ads, you write ad sitelinks yourself as an asset. Under regular (unpaid) results, Google picks sitelinks on its own from your site's structure, and you cannot choose them directly.
Why it matters for your business: Sitelinks let a shopper jump straight to the page they need, which saves them a step and can raise the number of people who contact you.
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