What is a TikTok business account?
A TikTok business account is a free account type for brands that adds analytics, contact options and access to business tools.
TikTok offers business accounts for companies and brands. Switching is free in your account settings. A business account gives you analytics about your videos and followers, a place for your website and contact details, and access to TikTok's ad and business tools. Business accounts use a library of music cleared for commercial use, so some popular sounds are not available.
Why it matters for your business: Short, real videos of your work and team can reach many local people for free, and a business account shows you what is working.
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