What is a user persona?
A user persona is a short profile of a typical customer, based on research, used to guide design and content decisions.
A persona is a fictional but realistic description of one type of customer. It might include their goals, worries, what they need to know before buying and how they look for a business like yours. Personas are built from real information, such as customer conversations and reviews. Designers and writers use them to make choices with real people in mind instead of guessing.
Why it matters for your business: Thinking in personas helps your website answer the questions your best customers actually ask.
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