What is usability?
Usability is how quickly and smoothly people can use a website or product to do what they came to do, without errors or frustration.
Usability measures how well something works for the people using it. Researchers usually look at how fast people learn it, how efficiently they finish tasks, how many mistakes they make, how well they remember it on a return visit and how satisfied they feel. Usability testing means watching real people try tasks, like finding your hours, and noting where they get stuck.
Why it matters for your business: If customers cannot find your phone number or finish a booking, they leave. Good usability directly protects your leads and sales.
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