What is an abstract mark?
An abstract mark is a logo symbol made from shapes, lines or colors that do not show a real object.
An abstract mark is a logo symbol that does not picture anything real. Instead of a tree or a tooth, it uses geometric shapes, swooshes or color blocks to suggest a feeling, like motion, trust or growth. Because it is invented, an abstract mark can be very distinctive and often makes a stronger trademark. The tradeoff is that it carries no built-in meaning, so it relies on repeated exposure next to your name.
Why it matters for your business: An abstract mark can set you apart from competitors who all use the same obvious symbol, as long as you show it alongside your name until people learn it.
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