What is an editorial link?
An editorial link is a link another site gives you on its own, because it finds your content or business worth mentioning.
An editorial link is one you did not pay for or ask to be placed. A writer, reporter or blogger chose to link to you because your page was useful, newsworthy or a good source. Examples include a local news story about your business or a blog citing your guide. Search engines value these links highly because they are a genuine vote of confidence.
Why it matters for your business: Editorial links are the kind search engines trust most. Useful content, community involvement and good customer stories all make them more likely.
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