What is an email newsletter?
An email newsletter is a regular email sent to your list with updates, tips, news or offers from your business.
An email newsletter is a recurring message, often weekly or monthly, sent to everyone on your list or a segment of it. It might share new projects, seasonal advice, upcoming events, staff news or a special offer. Good newsletters are mostly useful and only partly promotional. A steady schedule helps people expect and recognize your emails.
Why it matters for your business: A newsletter keeps your business in mind between purchases, so customers think of you first when they need you again.
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