What is email marketing?
Email marketing is sending promotional or helpful emails to people who agreed to hear from your business.
Email marketing covers newsletters, offers, announcements, reminders and automated follow-ups sent to your list. It is usually done with an email marketing service, which handles sign-up forms, templates, unsubscribes and reports. In the United States, commercial email must follow the CAN-SPAM Act, which covers honest subject lines, a physical address and a working opt-out.
Why it matters for your business: Email reaches people who already know you, at a low cost per message, which makes it one of the best ways to win repeat business.
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