What is an internal link?
An internal link is a link from one page on your website to another page on the same site, like a menu link or a link in a paragraph.
Internal links connect the pages of your own site. They include your main menu, footer links and links placed in your text, like linking a blog post to the related service page. They help visitors find what they need next, help search engines discover your pages, and show which pages matter most. A page with no internal links pointing to it is hard for anyone to find.
Why it matters for your business: Thoughtful internal linking guides visitors toward contacting you and helps your key pages rank, at no extra cost.
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