What is anchor text?
Anchor text is the clickable words in a link. It tells people and search engines what the linked page is about.
Anchor text is the visible, clickable text of a link, often shown underlined or in a different color. Good anchor text describes where the link goes, like "our kitchen remodeling services," rather than "click here." Search engines use anchor text to help understand the linked page. Too many outside links using the exact same keyword-rich wording can look unnatural.
Why it matters for your business: Clear anchor text in your own pages helps visitors and search engines move through your site, and it makes your content easier to use with a screen reader.
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