What is Bing Webmaster Tools?
Bing Webmaster Tools is Microsoft's free tool that shows how your site performs in Bing search and helps you fix problems.
Bing Webmaster Tools is Bing's version of Google Search Console. It shows the searches that bring up your site on Bing, clicks and impressions, crawl and indexing problems, and backlinks. You can submit your sitemap there and import your site from Google Search Console to set it up faster. Bing results also feed other services, such as DuckDuckGo results and some AI assistants.
Why it matters for your business: Bing is a smaller audience than Google, but not a small one. Setting up Bing Webmaster Tools makes sure you are not missing those searchers.
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