What is conversion tracking?
Conversion tracking records valuable actions, such as calls, form fills and sales, and ties them back to the ad or source.
Conversion tracking connects what people do on your site or phone with where they came from. A small piece of code, a tracked phone number or an imported list of sales tells your ad platform when someone becomes a lead or customer. With it, reports show which campaigns, keywords and ads lead to real business, not only clicks.
Why it matters for your business: Without conversion tracking, you cannot tell good ads from bad ones, and automated bidding has nothing reliable to learn from.
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