What is Google Data Studio?
Data Studio is Google's free tool for building reports and dashboards from Google Analytics, Search Console and other data. It was called Looker Studio for a few years.
Data Studio turns data from Google Analytics, Google Search Console, Google Ads, spreadsheets and other sources into charts and dashboards you can share. Reports update on their own as new data comes in. Google first launched it as Data Studio, renamed it Looker Studio in 2022, and now calls it Data Studio again, so you may see either name.
Why it matters for your business: A shared dashboard puts your key numbers in one place, without logging in to several tools.
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