What is search engine marketing (SEM)?
Search engine marketing is promoting your business in search results, most often with paid search ads.
Search engine marketing, or SEM, means getting your business seen on search engines like Google and Bing. Today the term usually means paid search ads. Some people also include search engine optimization, the unpaid work to rank in regular results. SEM campaigns use keywords, ad copy, bids and landing pages to reach people searching for what you offer.
Why it matters for your business: People who search for a service are often ready to hire, so SEM is one of the most direct ways to win new customers.
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