What is Meta Ads Manager?
Meta Ads Manager is the tool for creating, running and measuring ads on Facebook, Instagram, Messenger and WhatsApp.
Meta Ads Manager, often called Facebook Ads Manager, is where you build and manage paid ads across Meta's apps. You set up a campaign with a goal, choose your audience, budget and placements, upload your images or video and track results. It lives inside your business portfolio in Meta Business Suite. Boosting a post is a simpler option that skips many of these settings.
Why it matters for your business: Ads Manager gives you far more control over who sees your ads and how you measure them than boosting posts from your Page.
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