What is Microsoft Advertising?
Microsoft Advertising, formerly Bing Ads, runs paid ads on Bing and other Microsoft and partner search results.
Microsoft Advertising is Microsoft's paid ad platform. It was called Bing Ads until 2019. Your ads can show on Bing search results and on partner sites and apps that use Bing's search results. It works much like Google Ads: you pick keywords, write ads, set a budget and pay mostly per click. You can import an existing Google Ads campaign to start faster.
Why it matters for your business: Bing reaches a smaller audience than Google, but clicks can cost less, and its users often skew older and more likely to buy from desktop computers.
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