What is Performance Max?
Performance Max is a Google Ads campaign type that uses Google's automation to run one campaign across all Google ad channels.
Performance Max is a Google Ads campaign that can show your ads on Search, Maps, YouTube, Display, Gmail and Discover from one setup. You supply a goal, a budget, images, videos, headlines and descriptions. Google's automation then mixes those pieces into ads and decides where to show them. You get less direct control over placements, so good conversion tracking is important.
Why it matters for your business: Performance Max can find customers across many places with little setup, but it needs accurate tracking or it may chase the wrong results.
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