What is relevance in local search?
In local search, relevance is how well a business profile matches what someone searched for. It is one of Google's three main local ranking factors.
Google names three main factors for local results: relevance, distance and prominence. Relevance is about fit. If someone searches "vegan bakery," Google looks for businesses whose profile, categories, services and website clearly show they are a vegan bakery. Complete, accurate business details, the right primary category and a clear description all help Google judge relevance.
Why it matters for your business: You cannot change your distance from a searcher, but you can make your profile and website clearly describe what you do. That is the most direct way to improve local relevance.
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