What is the local pack (map pack)?
The local pack, also called the map pack, is the box of a few nearby businesses with a map that Google shows for local searches.
When someone searches for a local service, Google often shows a map with a short list of businesses, usually three, above or among the regular results. This is the local pack, also known as the map pack or 3-pack. Each listing comes from a Google Business Profile and shows the name, rating, hours and buttons to call or get directions. Google picks businesses based on relevance, distance and prominence.
Why it matters for your business: For many local businesses, the map pack brings more calls than any other spot on the page. A complete, active Business Profile and good reviews help you appear there.
Related articles
More in Glossary
Still need help?
Ask our team