What is the Google Display Network?
The Google Display Network is a group of millions of websites and apps where Google Ads can show image and video ads.
The Google Display Network is the set of websites, apps and Google properties, such as YouTube and Gmail, where Google can place display ads. Site owners join through programs like AdSense. When you run a display campaign in Google Ads, Google chooses spots on this network based on your targeting, such as topics, audiences or past site visitors.
Why it matters for your business: It lets you reach people well beyond Google Search, at a lower cost per view, though results are usually softer than search ads.
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