What is user-generated content?
User-generated content is photos, videos, reviews and posts about your business made by customers rather than by you.
User-generated content, or UGC, includes customer reviews, photos tagged with your business, unboxing videos and social posts that mention you. It counts as social proof, because it comes from real people rather than your marketing. If you want to reuse a customer's photo or video in your own posts or ads, ask for their permission first and credit them.
Why it matters for your business: People trust other customers more than ads, so sharing real customer content can be very convincing.
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