What is X (formerly Twitter)?
X, called Twitter until 2023, is a social platform built around short public posts, replies and real-time conversation.
X is a social network where people share short posts, images and videos, follow accounts and reply in public threads. It was renamed from Twitter to X in 2023, and posts once called tweets are now called posts. Businesses use it for news, customer service replies and joining conversations in their industry. Accounts are identified by an @ handle.
Why it matters for your business: X can help with fast updates and customer replies, but for many local businesses, other platforms bring more customers for the time spent.
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