What are complementary colors?
Complementary colors sit opposite each other on the color wheel, like blue and orange, and create strong contrast together.
Complementary colors are pairs that face each other across the color wheel, such as red and green, blue and orange, or purple and yellow. Placed side by side, they make each other look brighter, which grabs attention. Used at full strength in large areas, they can feel loud. Designers often use one as the main color and the other as a small accent, such as a button.
Why it matters for your business: A complementary accent color can make your call to action stand out clearly against the rest of the page.
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