What is color theory?
Color theory is the set of ideas designers use to choose colors that look good together and create the mood they want.
Color theory explains how colors relate to each other and how people react to them. It uses a color wheel to show which colors pair well, such as opposites for strong contrast or neighbors for calm harmony. It also covers hue, saturation and lightness, and the general feelings that warm and cool colors tend to create. Designers use these ideas to build palettes, highlight buttons and make text readable.
Why it matters for your business: Good color choices help visitors notice what matters, like your booking button, and give your brand the mood you intend.
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